GAF Master Elite® and Certified™ Contractors understand the importance of quality. Since their own reputations are on the line with every rainstorm and wind gust, they recommend reliable, durable Advanced Protection® Shingles from GAF.

But what about homeowners? Does a busy professional — perhaps also a full-time mom or dad — have the time to dive into the durability details of their shingles?

We’re guessing, “maybe not.” And that can be a problem for well-informed contractors trying to explain, in clear detail, the quality built into the GAF shingles they’re about to recommend.

But at GAF, we believe every problem has a solution. So a bunch of creative pros from the GAF engineering, marketing, and sales teams put their heads together and, inspired by the GAF shingle durability story, made a bit of an action movie.

“Engineered to Endure” was filmed on location at the famous Wall of Wind at the Florida International University in Miami. For two fun and thrilling minutes, we watch the “star” of the film (You can call her “House”) take on hurricane-force winds, torrents of water, and finally, jets of flaming embers. But (spoiler alert) our hero stands up to it all!